Tag Archives: Marketing

Top Five Social Media Marketing Strategies

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#1 Content is still KING!

Quality content will grab the interest and keep your readers hooked on your social sites.  Remember to use organic keywords on sites with search functions, such as Twitter, so that your content is not only interesting, but also searchable.

#2 Listen to your customers

Use social media as a way to see what others are saying about your brand.  Ask questions on Facebook and be ready to respond.  Search your brand or industry and learn what your customers are complaining about or what they love!  Even doing a little research into what the competition is doing may help you get started.

#3 Get Social

Interacting with your followers is the best way to enrich your social media experience.  Not only will you be networking with potential clients or partners, but you will also be getting your information out there without continually shouting it to the world.

#4 Know your brand

Make sure the message you are sending out is consistent with your company’s brand.  Consider everything from the images posted to use of grammar and spelling before posting.  You never know who might read it, so make sure you know the message you are sending.

#5 Track and test your results

Most social media sites have some type of built in analytics.  USE IT!  Learn what is working for you and make a strategy based on what you find.  Make sure you are setting goals and then following through.  If your goal is to drive more traffic to your website, check your social sites’ analytics and compare to your Google Analytics to see if your efforts are indeed increasing your website traffic.  Look deeper into your results and see which posts were most effective. Tracking and testing is an ongoing process, so don’t give up.

As always, the Tekcetera team is here to answer any questions or help your business get started on a social media marketing plan.  Give us a call!  We’d be happy to discuss some options with you.

We encourage you to hop online and interact with us!  Follow us on twitter @tekcetera or like our Facebook page http://www.facebook.com/TekceteraInc and start the conversation!

 

 

Facebook Timeline – Tell your Company’s Story

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On March 30, Facebook will be updating all Pages to the new Timeline layout.  Having control of your branding is crucial.  Therefore, we recommend taking the time to update your page now, before the switch, to avoid the unknown. The good news is we are here to help.  Below I have listed a few of the top cool new features of Facebook Timeline.  Of course there is always more you can do, but this is enough to get you started.  If you read through and are still sighing “ugh, I don’t have time for this,” remember that we have designers on staff ready to help.  Breathe a sigh of relief, pick up the phone and give us a call.

The new Facebook Timeline has really shifted the way businesses can utilize Facebook to their advantage by expressing the personality of the company.  The timeline feature is a better way to tell your company’s story from the day your company was founded until the present time.

Cover Photo:  No longer do you have to rely on a landing / welcome page and small profile picture to show your branding!  Now you can create a 850 x 315px cover image to engage your viewers at first glance.  Use an image that captivates your audience or sends a personal message.  Be creative!  Facebook states that the cover images may NOT contain:

  •     Price or purchase information, such as “40% off” or “Download it at our website”.
  •     Contact info (web address, email, mailing address, phone number) .
  •     Any call to action statements (eg “Book now” or “Tell your friends”).
  •     References to actions such as Like or Share.

Profile Image:  Because your profile image will be your thumbnail on all your posts and in the news feed, make sure you use the most identifiable image associated with your company: your LOGO.  Make the image 180x180px square and don’t forget to adjust your thumbnail so that your logo is clear and completely visible.

Milestones:  This is your chance to tell your story throughout the years!  Dig through those retro images or pull out old branding… use anything personal and showcase big achievements throughout your timeline.  You just started Facebook this year?  So what!  You can add in Milestones from before you joined Facebook to create a fascinating history of your company.

Important Posts:  Once again, choose to take control of your page.  Now that everything is visible, you should go through your posts and decide what you want to show or hide.  You can do this right on your timeline by clicking the pencil (edit) icon, and click “Hide from Page” or you can click on the Admin Panel button in the top left, click “Manage” and then “Use Activity Log.”  The most important posts each week can be pinned to the top of your page (above the fold) by clicking the pencil (edit) icon in the top right corner of the post, then click “Pin to Top.”  This ensures the post will remain at the top for 7 days.  You can also “Highlight” other important posts by clicking the star icon.  You will notice that images are more engaging than text in this layout.  Use that knowledge to your advantage!

As a last little bit of advice, use the preview mode to test at least your profile picture and cover image.  From there you can jump right in and start editing.

Remember that we are always here to help!