“A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality.”

Brand Image
Your brand image is easiest to describe as the way people perceive your brand or the way others feel about your company or product.  It is the picture or description of your business that immediately comes to someone’s head when they think about your company.  How you are viewed by others is very important for a business and is usually a result of your marketing or branding efforts as well as word of mouth and experience.

Brand Identity
Brand Identity is who you are and how you present yourself or your company and comes from the company itself.  Your visual brand identity comes in the form of your logo, website, advertising and even your company name.  These symbols represent what your brand stands for and the promise your company is making to your customers.

Success comes when your brand image and brand identity align.  When the message of who you are is being matched by the views of others, a sense of trust in your brand is established and that can make all the difference in the world.

So how can you make sure your brand image and brand identity is in alignment?  Branding is one of our specialties, here at Tekcetera. Give us a call…we are here to help!
(714) 922-4349 or Toll Free at (888) 782-2600