When setting up any project, whether it is a printed brochure, a website or a business card, your main goal is to communicate your message to your viewer. Once you have gathered your design elements (photos, text, headlines, etc.), the next step is to format these elements into a clear layout that will support your message. This step can be daunting, so try one of the trusty designers’ tools to help you balance your layout: the grid system.
Using a Grid System
Before computers and the amazing software designers use today, grids were necessary to all print work. By using a grid, a natural sense of structural balance and strong foundation is established in your layout. You can use your grid to connect the elements on your page in a way that will create visual harmony and support your message. Providing a solid structure allows readers to focus on the content, which will accomplish your goal.
Simply set up a margin around the page and then create however many columns you desire. Make sure to add a gutter (space between the columns) to allow your layout some breathing room. From there you can fill in your text, images, headlines and other graphic elements to fit the page. You can follow the grid very strictly by staying exactly in the lines, or overlap some of the elements into the other columns. Remember to check your alignment as you go. Here are some examples of a three column format used in two different layouts:
Remember, nothing beats professional design quality work. If you have a design project coming up, check out our web and graphic design services or give us a call for a free quote at 888-782-2600. We would love to work with you!
It is a common mistake to think that colors shown on a computer screen will look the same when printed. The truth is, they may look similar or completely different because they are in different color modes. Computer screens show colors in RGB (or Red, Green, Blue), while printed images are in CMYK (Cyan, Magenta, Yellow, Black).
Think of RGB as combining those three colors to make every color. For example, if all three colors are combined at full display, they would produce white. If all three where combined at the lowest degree it would show black. Because it is an additive process, RGB offers the widest range of colors.
Think about how your printer may be at home. Mine has four ink cartridges, one in each of these colors. This color mode is an additive process, combining a variety of amounts of each color to create the color needed for print. So white would be created by using white paper and not printing any color over it. Black would be a combination of all colors printed (rich black uses all colors instead of just black ink).
How is this useful?
The key is to know which color mode you use for each project you create. If you are working on anything that will be only viewed on a screen (website, a graphic only viewed on screens, an e-signature logo, etc. ), you should use RGB. If you are producing anything that is to be printed, convert any images and the color mode to CMYK. In Photoshop a photo will default in RGB mode. To convert it, chose Image > Mode to change to CMYK. (Remember to edit the photo first, save a copy and flatten any layers before conversion).
Have you ever taken that perfect shot only to find out later that it is slightly blurred or has soft edges? That is most often due to a slight movement while taking the photo and is called Camera Shake.
1. Open a the photo you want to work with in Photoshop CC.
2. Either save a copy of the original or make a duplicate layer. It is always best to have the original in case you need to go back someday and make different edits later.
3. Select Filter > Sharpen > Shake Reduction. Right away you will notice that Photoshop will automatically reduce the shake in a preview mode. From there you can use the advanced controls to adjust the photo to your liking (such as suppress any large artifacts that may appear or smooth noise).
4. When you are happy with the image, click okay.
Removing blur with Camera Shake Reduction allows you an easier and more precise way to restore any images you may have previously given up on and bring them back to focus.