When setting up any project, whether it is a printed brochure, a website or a business card, your main goal is to communicate your message to your viewer. Once you have gathered your design elements (photos, text, headlines, etc.), the next step is to format these elements into a clear layout that will support your message. This step can be daunting, so try one of the trusty designers’ tools to help you balance your layout: the grid system.
Using a Grid System
Before computers and the amazing software designers use today, grids were necessary to all print work. By using a grid, a natural sense of structural balance and strong foundation is established in your layout. You can use your grid to connect the elements on your page in a way that will create visual harmony and support your message. Providing a solid structure allows readers to focus on the content, which will accomplish your goal.
Simply set up a margin around the page and then create however many columns you desire. Make sure to add a gutter (space between the columns) to allow your layout some breathing room. From there you can fill in your text, images, headlines and other graphic elements to fit the page. You can follow the grid very strictly by staying exactly in the lines, or overlap some of the elements into the other columns. Remember to check your alignment as you go. Here are some examples of a three column format used in two different layouts:
Remember, nothing beats professional design quality work. If you have a design project coming up, check out our web and graphic design services or give us a call for a free quote at 888-782-2600. We would love to work with you!